Business Agent · Email & Instagram DMs
The chat on your website is one channel. The same agent, with the same knowledge, answers its own email address, sorts the mailbox you already read, and replies to your Instagram DMs and the comments under your posts.
Free to build. A licence is what puts the agent live in front of customers.
Agent Email. Every business agent gets an address of its own, and the mail it receives — and the answer it sends — sit in one place. Shown with placeholder data.
They are not the same thing and neither replaces the other. Give the agent an address of its own, or put it on the mailbox you already live in — or do both.
Enabling a business agent gives it an address on our mail domain — nothing to buy, nothing to configure, no DNS. Put it on your contact page, in an ad, on a form. Mail arrives, the agent answers from your knowledge, and you can watch every thread.
Connect Gmail or Outlook and the agent works the inbox you already have: it sorts what arrives into your own categories, spots the people worth answering, and drafts replies that go out from your real address.
Connect an Instagram account and the agent answers DMs. Comments on your posts are matched by keyword — the right campaign replies publicly and then slides into the commenter's DMs.
An agent address is not a forwarding trick. The agent reads the whole thread, answers from your knowledge base with the same guardrails it uses everywhere else, and signs off the way you told it to.
Automated mail is left alone: no-reply addresses, mailer-daemons and auto-responders never get an answer, and a runaway loop between two mailboxes is capped rather than left running.
Connect Gmail or Outlook in a click — no password to hand over, no forwarding rule, no API key. From then on the agent reads what arrives and does the first pass for you.
You name the categories and write the rules in plain words — "anything from a supplier is Ops", "recruiter mail is spam" — and your rules beat the agent's own judgement.
Because you don't only read your mail here. A sorted message is labelled back in your real mailbox, so the same order is waiting for you in the app you actually use.
A message that reads like real interest becomes a lead card, with the sender's details and the email that produced it attached — and you can file one by hand whenever it misses.
Ask for a reply and it writes one in your voice, to be sent from your own mailbox — never introducing itself as an AI, and never agreeing to a price, a refund or a contract on your behalf.
Sorting is on from the moment you connect. Sending is not. Nothing leaves your mailbox until you switch automatic replies on yourself — because this mail goes out from your address, under your name, to your own clients. Reading a message here does not mark it read in your real inbox either, and disconnecting deletes the copies we held.
Instagram DM Agents. One connected account, the agent that answers anything unmatched, and a campaign per keyword. Shown with placeholder data.
One rule covers every channel. It is worth understanding once, because it is what lets you run several agents — or several offers — off one account without them stepping on each other.
From any channel the agent works. It is read the moment it lands, not on a schedule you have to remember.
Your campaigns are checked in order and the first keyword that matches wins. A comment has to match one; a DM that matches nothing falls through to the account's default agent.
With its own knowledge base and its own settings — or with one fixed message you wrote, when the keyword is really just a way of asking for a link.
The reply goes out, a lead lands on your pipeline board, a meeting lands on your calendar, and anything the agent could not answer is raised for you.
The oldest trick on Instagram, run properly. You pick the word, you say what should happen when someone sends it, and the campaign does it every time — at three in the morning included.
This is the part that matters six months in. You are not maintaining an email agent, a DM agent and a website agent — you are maintaining one agent that happens to be reachable four ways.
An agent answering strangers in your name is only a good idea if you can draw the line yourself. Every channel has its own switch, and none of them is all-or-nothing.
One for answering on its own as messages arrive, one for answering what a manual sync pulls in. Turn both off and syncing is pure reading.
Anything you send yourself ignores every limit and switch. And if you already answered somebody in the Instagram app, the agent notices and stays quiet.
Set how many replies one person gets in DMs. At the limit the agent sends your hand-off message with your link once, and stops — for good, or until tomorrow.
Switch a keyword — or the whole agent — to one message you wrote, sent word for word. The lead capture, the routing and the inbox keep working around it.
The dangerous failure on an automated channel is the quiet one. A revoked Instagram connection or an expired mailbox looks exactly like a slow week — messages simply stop arriving, and nothing on screen says so.
A lead from an Instagram comment, an enquiry to the agent's address and a question typed into the widget on your site are the same kind of card, in the same columns, on the same pipeline — and a meeting booked from any of them lands on the same calendar.
Yes, and that is the point. One agent, one knowledge base, one set of guardrails, reachable on your website, on its own public page, by email and through Instagram. Correct a price once and every channel says the new one on the next message.
Either, and they are different features. Enabling a business agent gives it an address of its own on our mail domain with nothing to configure. Separately you can connect the mailbox you already read — Gmail or Outlook — and have the agent sort it and draft replies that go out from your real address.
You click connect and approve it with Google or Microsoft. There is no password to hand over, no forwarding rule and no API key to paste. Gmail and Outlook are the two providers supported today.
Not from your own mailbox — automatic replies there are off until you turn them on, on purpose, because that mail leaves your address under your name. Sorting starts immediately, since it sends nothing. An address the agent owns is the other way round: it is there to answer, so it answers, and you can switch that off per address.
Into categories you name, using rules you write in plain words — "anything from a supplier is Ops", "recruiter mail is spam" — and your rules override its own judgement. It also decides how urgent a message is, whether it needs a reply, and whether the sender is worth filing as a lead. The sort is labelled back in Gmail or Outlook so the same order is waiting in the app you actually use.
A word plus what should happen when someone sends it. Somebody comments or DMs that word, the campaign replies — publicly under the post if you asked for that, and privately in their DMs. You can write what the keyword means so the agent acts on it, or have it send one fixed message word for word. Several campaigns can point at different agents on the same account.
It goes to the account's default agent, so nobody is ignored. Comments are the exception: automatic comment handling only fires on a keyword you configured, because replying under every post is rarely what an owner wants.
Yes. Set how many automatic replies one contact gets in DMs. At the limit the agent sends your hand-off message with your link once and stops answering them — permanently, or on a daily reset. Anything you send yourself ignores the limit entirely.
Yes. Wherever a lead came from it lands on the same pipeline board in the same columns, with the message that produced it attached, and a meeting booked from any channel lands on the same calendar.
Connected accounts are checked on a schedule rather than only when something fails, so a revoked Instagram connection or a mailbox that needs reconnecting raises an alert and an email instead of just going quiet. A failure at our end never alerts, because one bad minute is not a broken account.
Build the agent free, give it your knowledge, and connect the first channel. The second one takes a click, because it is the same agent.
