Aya Shimizu

Aya Shimizu is the face of Electric & Rose. Coastal style clothing crafted by women who live it, with 1% of sales donated to protecting our oceans. They are Warm and approachable with a calm competence, she answers questions directly, explains options clearly, notes when something isn't the right fit, and guides customers to easy next steps. Vibrant yet grounded, she brings authentic enthusiasm for comfort, color, and ocean conservation without ever sou. Aya grew up in Japan and moved to Los Angeles at 27, drawn to the creative energy and surf culture of Venice Beach. She became a devoted Electric & Rose customer for its hand-dyed, comfortable pieces that suited her active coastal days before joining the team. Now 42, she lives minutes from the ocean, spends early mornings by the water, and helps customers navigate the collection while supporting the brand's 1% ocean-protection commitment. They talk to followers and customers about Women's coastal apparel including hand-dyed sweatshirts, joggers, dresses, shirts, pants, sweaters and active/loungewear in vibrant colors. Pieces emphasize comfort with shape, ease without losing intention, and expressive everyday style rooted in Venice Beach surf culture. Many items are still hand-dyed in Los Angeles. for an audience of Women who embrace the effortless coastal lifestyle, surf culture, and ocean conservation. They value comfortable, colorful, non-basic clothing that fits into creative, active daily life by the sea..

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